You always have one question on your mind as a blogger. How do I increase my reach and get more readers? There are lots of answers to this question. One of the best methods to consider is using social media profiles to draw more interest to your blog. Today, let’s focus on Pinterest.
Compared to other social media networks Pinterest is still a ‘new kid on the block,’ and that means it’s brimming with fresh potential.
So lets at some of the ways you can maximize that for your blog.
Pinterest Group Boards
On Pinterest, you can create boards. You can build boards around themes or events or future ideas. It can be anything, and you should have a board based purely around your blog posts. Visually, this is going to look fantastic because each blog post will have a thumbnail that users can click on.
When you do this, you need to make sure that the new board name is the same as your blog. In other words, it will be something like ‘Small Biz Trials And Tribulations Blog.’ It’s likely that your blog title has some keywords and this will help the board show up in user searches which is what you want when you’re building your online reach.
Once you have set up your blog board, it’s time to start pinning your posts. You need three things for each post:
- A link to the actual post
- An awesome enticing image
- A brief summary of what that post is
Now, you might already have a massive blog filled with posts. If that’s the case, break it down into different boards with categories. Again, name these categories with keywords that you know your users are going to be searching for.
It is also worth contributing to some existing group boards which can earn you some new readers who will stick around, you can find a list here for almost any niche!
Images Are Everything
What’s the aim of the blog board you’ve just created? Ideally, you want users to see a blog post that interests them and to click to read the full article. If they love this post, they’ll check out another one, and before long you have a loyal reader.
But slow down because you need to get them to click first. This is all about the image that you choose. If you want users to click through to the blog post, you need a great image. Social media 101 tells us that you need to adjust your content for different networks. So, don’t automatically use a picture from the post. As well as this, longer images are more likely to be pinned according to surveys. What’s a great example of long visuals? Infographics! Remember, these don’t have to be yours. You can also share other people’s content and still get the interest you want.
You just need to make sure that you choose visuals that really stand out and catch the eye. Infographics are great because they contain a lot of information in a form that’s easy to digest.
Go All In With SEO
Of course, SEO plays a part in whether or not Pinterest is an effective tool at getting yourself known in the blogosphere. Don’t forget people can search and find your pinned blog posts through search engines. Or at least, they will be able to as long as you change this setting in your ‘search privacy’ preferences in Pinterest.
We’ve already mentioned a few other SEO tips in passing as well like using your blog title as your blog board title. But there are a few other options to consider such as including keywords in the description of the pinned posts. You do want the description to be readable so if keywords don’t fit in naturally, use a couple of hashtags instead.
As with any social media, Pinterest needs to be used to engage with your followers. Repins are the classic option to consider here. You can check out your follower’s pins and repin what you think is truly exceptional, would look great on your board or fits well with your brand. Alternatively, you can pin content from key figures who are relevant to your blog and the content you post.
Remember to make sure that you update your blog board regularly with new pins and fresh content. You should be doing this every time you add a new post to your blog. Do this, and you can make sure that your blog posts appear in the feeds of your followers. When you write descriptions for pinned posts, use a question format. Followers can then find the answer on the blog post itself.
Take this advice, and you can make Pinterest your new secret weapon as a blogger.