The relationship between bloggers and the creators of the products they review can be a highly lucrative one. Not only can affiliate partnerships help you monetise your blog, but you can get some free swag in the process. If you’re looking to start taking blogging more seriously as a career, you may wonder how to get companies to start sending your products to review. Here, we’re going to look at a few methods worth focusing on in particular.
Join the right influencer panel
Services like Bloggers Connected are built specifically for the purpose of connecting bloggers like you with the companies hoping to reach out to influencers. The right platform or panel can help you connect to the creators of products most relevant to your audience, helping you select the specific categories or industries you are specifically interested in. Remember, companies want to work with influencers like you so it’s all about building the right bridges.
Become more established
As your blog grows in popularity and reach, you are more likely to find advertisers taking the first step and getting in contact with you, too. As well as producing high-quality, well-written content with value for your readership, work on engaging them more via other means. Get more active on social media, sharing and liking their posts. Contribute guest posts to other blogs and sites. Promote your reviews through other venues, including ecommerce shops.
Contact companies directly
If you are hoping to regularly review products, then you are likely to have an idea of who the most prominent manufacturers and developers are. Create a shortlist of companies to get in touch with. You might have more luck specifically targeting those who have recently released or are soon releasing a new product. These particular companies are going to want to promote visibility of their products as much as possible during the launch period. When you do get in touch, keep the tone professional and friendly. Tell them not only about the blog, but how much of a readership you have, how much it is growing, and any networks your blog is a part of.
Be selective with your reviews
Using the three methods above, you are likely to start working with companies in no time. You are going to be receiving a lot of offers for products to review, so this is when it’s most important to think about your strategy. Using services like Bloggers Connected can help you build bridges with the most relevant companies but you might also receive emails and calls from marketing teams from other companies. Always keep in mind who your audience is and what your blog is about. You are going to receive some offers that aren’t exactly relevant and while it might be tempting, it might be best to turn down products that have nothing to do with the readership. While you want to grow and monetise the blog, you don’t want to do it at the cost of your readers’ trust.
The products you get sent don’t just work as free swag. They give you material to produce content that’s relevant and informative for your audience. Starting that relationship with companies as soon as possible will help you evolve your blog to the next level.