Content is the lifeblood that drives your blog’s growth. Every content has to have value to the readership. As well as news on your niche and tips, reviews offer direct value by informing the readership of the latest and greatest products on the market. But running your blog can be expensive if you’re buying it all yourself. To help grow the blog and create a sustainable model for reviewing products, you need to know how to get free stuff from companies. That’s what we’re going to look at now.
Know why companies want to send you free stuff
The idea of “free stuff” in today’s society might draw a little scepticism. You may be inclined to ask: “cui bono?” Who benefits? It’s a fair question and by thinking about the answer, you’re even more likely to get free stuff. The marketing teams of companies are looking to improve the exposure of their products, especially their latest ones. They send free stuff out to bloggers all the time to get that exposure. So, to make yourself more likely to get the right offers, you have to build your exposure. Ensure your blog looks and feels like a trustworthy source of information. Get involved in social media, guest posts, and perhaps even Youtube to keep growing your readership. Having the data on your current audience and how it’s much growing can help you make an even more attractive offer to those companies.
Know what they want to see
In most cases, the kind of exposure that companies want is detailed, well-written reviews showcasing their products. To attract more offers, it’s a good idea to have some examples of that content readily available. Have some reviews ready on your site in case they want to take a closer look. Simply review some products you have already and focus on making them as informative and detailed as possible while keeping them easy-to-read for your audience. If the companies like what they see, they are much more likely to send you free stuff to review.
Know how to get in touch with those companies
You don’t have to wait for companies to get in touch with you, either. With the right channels, you can kickstart the relationship yourself. Directly emailing companies works, but it can be slow and inefficient. Resources like Bloggers Connected can help you build bridges much quicker. Simply sign up and tick the niches or industries you and your readership is most interested in. Before long, you will start receiving offers for free stuff. Take yourself to the many conferences and trade shows relevant to your niche as well. You’re likely to meet some of the companies most likely to look for blogs to partner with. You might even receive some free samples on the spot to take home with you.
Know what companies are looking for and how to connect with them. Before long, you should be drowning in offers for free stuff. From there, it’s all about ensuring you select only those most relevant to your readership.