If you’re a beauty and makeup blogger, then you understand the importance of having new products to talk about. It’s one of the main reasons that your readership comes to you. However, if you’re constantly buying makeup to look at, running a blog can become much more expensive. It’s much smarter, instead, to start getting makeup for free. But how do you get companies to start sending you their all-valuable product?
Write the right content
The growth of your beauty and makeup blog relies on content. The more reliably you can create high-quality content, the better your blog will grow. Besides offering tips and hacks, start reviewing products you already own. The marketing teams for makeup companies are always looking for blogs that can provide highly-detailed, well-written reviews of products. By writing the kind of content they are looking for, you’re more likely to draw their attention.
Build your brand
How do companies benefit by giving you free makeup? It’s a fair question to ask and by learning the answer, you can make your blog even more attractive. What the makeup companies are most interested in is the level of exposure you can offer them. How many readers you have, how connected you are to that readership, and your relationship to the makeup blogging world all matter. So, as well as writing good content, make sure you’re doing all you can to grow your brand. Invest in gorgeous blog design and a unique but easy-to-navigate theme. Stay active on social media and in the blogosphere, with guest posts and promotion efforts outside the site. Keep building the brand and you will become a more and more attractive proposition to makeup companies.
As well as drawing their attention, make efforts to build the bridges to makeup companies yourself. You can create a shortlist of the companies whose products you want to review and email them directly. But you can skip that process by connecting with the right platforms. Sites like Bloggers Connected are helping bloggers receive free products in a whole range of different industries and niches. You can choose the products most relevant to you, whether it’s makeup, fashion, or anything else. You will start to receive offers of free makeup in no time. It’s just up to you to make sure you pick those that will be of most interest to your readership.
There are conferences and business events all year-round. There are those specific to bloggers and those specific to the makeup, fashion, and beauty industries. Visit more of these to get in touch with the companies most likely to want to strike up a partnership with you. The makeup companies visiting these trade shows and conferences are those trying to expand their marketing reach, after all.
Beauty bloggers are becoming more and more important to makeup companies. It’s time to take advantage of that by offering exposure to those companies. With efforts to grow your readership and a partner like Bloggers Connected, that’s getting even easier.