If you’re a fashion blogger and a lover of good clothes, then free outfits might sound like little more than a dream. However, as more and more designers turn to the web for exposure and influence, it’s becoming easier to get your hands on some free swag. Here, we’re going to look at how you get free clothes that will not only improve your wardrobe but the content of your blog.
Write the right content
As a blogger, you want your content to always be high-quality and well-written with real value to the readers. However, to attract marketers from clothing companies, you want to show that you have potential value to them as well. If you’re not already writing reviews or “case studies” of particular clothes and beauty products on the site, now is the time to. Marketers want to see that you’re able to demonstrate the value of clothes in detail and already having the kind of content they want to see (but for their products) can make you all the more attractive to them.
Offer more exposure
Not every clothes blogger is going to receive free outfits, however. Clothing designers want to make sure that they’re getting as much bang for their buck as possible. So, the greater your reach and the more of an “influencer” you are, the better a proposition you can make. Work hard on building your readership. Get on social media and connect with readers and other bloggers. Welcome guest posts from larger bloggers and write guest posts for them in return. Consider producing high-quality video content to give you another avenue to show off your outfits and grow your fanbase. A well-written, gorgeous looking blog is good, but if you really want to grow it, you have to put some work in.
Get in touch
Don’t be afraid to get in touch with clothing companies directly. Stores releasing new lines and smaller boutiques in your area may be more likely to respond to direct emails. Be courteous and professional, letting them know what your readership is and how much it’s growing. Be clear that you’re willing to review their clothes on your site. It will take most companies around 3-5 business days to respond to your email.
Build the right bridges
There are already companies looking for bloggers like you that you don’t have to get in touch with, too. Platforms like Bloggers Connected give you that opportunity to partner up with those companies most relevant to you. You can choose what kind of products and which niches your blog is built to, and instantly start receiving free clothes from marketers looking to benefit from the exposure you provide. You will receive new clothes that allow you to better engage your market by being amongst the first to cover them in detail.
Clothing designers and manufacturers are always looking for up-and-coming bloggers to help spread the word about their newest products. Focusing on high-quality reviews and building the right bridges could mean that you never have to spend a penny on an outfit again.